Go True Blue Event Kicks off Year-Long Campaign to Honor Local Law Enforcement

Go True Blue Event Kicks off Year-Long Campaign to Honor Local Law Enforcement

Iconic Vegas Marquees Illuminated Blue to Show Support of Law Enforcement

Community urged to show support on social media via #GoTrueBlue throughout 2021

Las Vegas, Nev. (Jan. 7, 2022) — Representatives from the Las Vegas Metropolitan Police Department (LVMPD) Foundation were joined yesterday at the city’s iconic “Welcome to Fabulous Las Vegas” sign on the Las Vegas Strip by Clark County Commissioners Michael Naft and Justin Jones and LVMPD Undersheriff Chris Darcy to launch the Go True Blue campaign, a year-long drive to honor hardworking local officers and law enforcement professionals throughout Southern Nevada. The event commemorates Law Enforcement Appreciation Day (LEAD) on January 9.

As a show of support, several Strip resorts, downtown properties, and businesses around the valley yesterday illuminated their iconic marquees and building facades in blue light. Participating properties included  Allegiant Stadium, Aria Resort and Casino, Bally’s Las Vegas, Bellagio Las Vegas, BOMA, Caesars Palace Las Vegas, Circa Resort & Casino Las Vegas, Cosmopolitan Las Vegas, Downtown Summerlin – One Summerlin, Encore Las Vegas, Excalibur Hotel Casino Las Vegas, Fashion Show Las Vegas, Flamingo Las Vegas, Fremont Hotel & Casino, Fremont Street Experience, Gold Coast Hotel & Casino Las Vegas, Golden Gate Hotel & Casino Las Vegas, Harrah’s Las Vegas, Keep Memory Alive Event Center, Lamar Outdoor, Las Vegas Ballpark, Las Vegas City Hall, Las Vegas Convention and Visitors Authority/LVCVA, Mandalay Bay Resort & Casino Las Vegas, MGM Grand, MGM Resorts, Mirage Las Vegas, New York New York Las Vegas Hotel Casino, Paris Las Vegas, Park MGM Las Vegas, Resorts World Las Vegas, Sam’s Town Hotel & Gambling Hall, South Point Hotel & Casino, Suncoast Hotel & Casino, T-Mobile Arena, The Cromwell Las Vegas, The D Las Vegas Casino & Hotel, The Linq High Roller, The Orleans, The Palazzo at the Venetian Resort, The STRAT Hotel Casino Skypod, The Venetian Resort Las Vegas, Treasure Island Las Vegas, Virgin Hotels Las Vegas and Wynn Las Vegas.

The LVMPD Foundation created Go True Blue as a vehicle for community members to show their support for LVMPD and to strengthen partnerships between LVMPD officers and companies and residents of Southern Nevada.

“While LEAD is officially just one calendar day, we promote the Go True Blue campaign throughout the entire year to show gratitude to our officers for all they do,” says Tom Kovach, Executive Director of the LVMPD Foundation.  “Thanks to the generous support from many organizations and individuals, the Foundation works to advance community engagement initiatives that the Las Vegas Metropolitan Police Department does for our community.”

The LVMPD Foundation encourages Nevadans to join the campaign by showing their support of law enforcement this year:

  1. Show Your Support. Wear blue shirts or jeans with pride to work, school or play.
  2. Get Involved. Drop off a special treat or thank you note to your local area commands.
  3. Say Thank You. If you see a police officer, thank them for their service.
  4. Draw a Picture. Ask children to draw a picture of gratitude and support of law enforcement and post on social media using #GoTrueBlue #LVMPDFoundation.
  5. Ask a police officer to come to your school, youth organization, church group, and clubs to engage with the community positively.
  6. Share Your Positive Story. Express gratitude for local law enforcement on social media using #GoTrueBlue #LVMPDFoundation.
  7. Donate to Crime Stoppers at lvmpdfoundation.org/donate.
  8. Register your car at the DMV for an LVMPD Foundation specialty license plate.
  9. Purchase LVMPD merchandise and apparel online or at our new kiosk at Fashion Show Mall Las Vegas.
  10. Hold a fundraiser to raise awareness and funds for public safety programs and crime prevention initiatives that make us all safer.


About the LVMPD Foundation:

Las Vegas Metropolitan Police Department (LVMPD) Foundation is a 501(c)3 nonprofit organization that raises funds to support and supplement Las Vegas Metropolitan Police Department programs and initiatives. The LVMPD Foundation was established in 1999 and is dedicated to supporting LVMPD area commands, special units, equipment, training, and hundreds of community engagement programs and initiatives that build relationships between law enforcement and the communities they serve. Las Vegas Metropolitan Police Department Officers are here to Protect and Serve our Community, and together with law enforcement, we can help make our neighborhoods safer for all. Please join us in our important work by contributing at www.lvmpdfoundation.org


Media Contact:

Melissa Warren, The Warren Group

702-528-6016; melissa@twgpr.com